The video of David Kelley based on human centred design is something great for Industrial design students specially at this stage of the program with the UNSW students where get an insight into what the human centred design mean (approach to Design and bringing behaviour and personality into designs). What i find interesting is that even though the video is 9 years old the designs presented are still counted modern and unique, where us as design students should have such an aim and goals while redesigning a tool into a design that offer more leisure in it and competes with every other competitor including the design excellence winners. 

Having the narrator or the guest of the program as David Kelley The founder of IDEO has made the video seem much more trustworthy and interesting and as in the videos shown some designs were made by his own design group. The introduction of all these innovative great ideas inspires us as future designers to start building our ideas into different aspects of design.

 I reckon now that the human centred Designs are more developed and many more examples and design have been presented to public by market and different designers, we could understand and feel David Kelley's point better on focus on the product itself has been made as a key point. 

I also find the use of prototype models interesting. As no matter what sector of design we are in the prototypes are always the best required types of presenting the design either to clients, colleagues or tutors. As it is a lot more visual and practical and helps the design understanding much easier. 

the insight and discoveries i had from this video would be upgrading the amount of innovativeness  and basing it on the clients needs and what level of technology they would require to have good example is the Prada store and its smart technologies that would give pleasure to the customers. In other words presenting the best ever possible technology with luxurious and eye-gasmic designs that are based on the human centred designs.