The Design for the dumb is an strategy being practiced by the marketer today. Low quality products being sold in lower prices than repair prices makes the consumers to purchase their new design which would be called new technology in many cases the technology has not improved, its just the looks and the function ability may as well dropped. This bring the next stage of recycling of the product life cycle in which mostly affects the 3rd world countries away from this company owners who are safely becoming rich through the burning of the intoxtic material used in manufacturing of it without protective gowns or procedure. Therefore every stuff, consumer, recycler or person living near by these consumers have to pay money wise, health wise and environmental wise so that an small number could benefit.
Annie Leonard suggests the rule of "Take them Back" where the companies take responsibility of recycling and if this happens the designs would improve in quality and become longer lasting & toxic free.
Annie Leonard in her video about cosmetics points at a very interesting side of manufacturing the product used on daily basis which are "Harmful" to individuals bodies. The companies with massive sells are usually those who have variety of products with low or in other words affordable prices in market which many consumers rather purchasing. These product therefore would need to use the affordable ingredient as well, from which's 90% of time is intoxic chemicals leading to cancer, learning disabilities, asthma, male fertility. As been said by producers of this products the level of the harmfulness in each product isn't enough to harm your body but when many of these products are being used it definitely has effect.
A good way of preventing this would be using more trustworthy, organic products which may cost more to pocket but much less to the health.
The story of bottled water has introduced individuals with one phase of marketing that is common in every kind of marketing today. Mentioning bottled water Annie Leonard has focused on the manufactured demands and what is behind the scenes of advertisements that leads to the desired positive behaviour towards the product and how far apart it is from reality.
It visualises the tricks that companies use by promotional advertisements (purity and fantasy) to play with the target markets emotions and gather their interest and conveys how treat full an small company's benefit is compared to the large world we are living in. Un-environmental friendly and costly. The video's aim is to prevent ourselves from spending on harm full products such as bottled water while the same could be gained with 1/2000 of the price paid and save the environment we are living in by reduction of this product lifecycle which equals to loss in every phase of production.
The video of David Kelley based on human centred design is something great for Industrial design students specially at this stage of the program with the UNSW students where get an insight into what the human centred design mean (approach to Design and bringing behaviour and personality into designs). What i find interesting is that even though the video is 9 years old the designs presented are still counted modern and unique, where us as design students should have such an aim and goals while redesigning a tool into a design that offer more leisure in it and competes with every other competitor including the design excellence winners.
Having the narrator or the guest of the program as David Kelley The founder of IDEO has made the video seem much more trustworthy and interesting and as in the videos shown some designs were made by his own design group. The introduction of all these innovative great ideas inspires us as future designers to start building our ideas into different aspects of design.
I reckon now that the human centred Designs are more developed and many more examples and design have been presented to public by market and different designers, we could understand and feel David Kelley's point better on focus on the product itself has been made as a key point.
I also find the use of prototype models interesting. As no matter what sector of design we are in the prototypes are always the best required types of presenting the design either to clients, colleagues or tutors. As it is a lot more visual and practical and helps the design understanding much easier.
the insight and discoveries i had from this video would be upgrading the amount of innovativeness and basing it on the clients needs and what level of technology they would require to have good example is the Prada store and its smart technologies that would give pleasure to the customers. In other words presenting the best ever possible technology with luxurious and eye-gasmic designs that are based on the human centred designs.
The Zip Hydro Tap is one of the most innovative luxurious 21st century Designs.
the Design is unique and award winning for its multi-functioning features. It's incredibility on time, production material, space and water saves along with its easy functioning design makes it be desired by every consumer.
