The story of bottled water has introduced individuals with one phase of marketing that is common in every kind of marketing today. Mentioning bottled water Annie Leonard has focused on the manufactured demands and what is behind the scenes of advertisements that leads to the desired positive behaviour towards the product and how far apart it is from reality.
It visualises the tricks that companies use by promotional advertisements (purity and fantasy) to play with the target markets emotions and gather their interest and conveys how treat full an small company's benefit is compared to the large world we are living in. Un-environmental friendly and costly. The video's aim is to prevent ourselves from spending on harm full products such as bottled water while the same could be gained with 1/2000 of the price paid and save the environment we are living in by reduction of this product lifecycle which equals to loss in every phase of production.
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